CDD
Business DNA Builder
Consultancy Done Differently
Answers save automatically 📄 Guide PDF 📋 Intake Form
CDD Training Tool · Session 1

Build the profile that
powers your training

Answer questions about your business — 20 required, plus optional sections for compliance status and diversity classification. This tool assembles three professional AI prompts — and you download three ready-to-use documents.

📋 How it works

1
Fill in the business details form. Required sections take about 10 minutes.
2
Click Generate. Your three AI prompts are assembled automatically.
3
Copy each prompt into ChatGPT or Google Gemini. Get your results.
4
Paste each result back and download your three documents.

📁 What you'll have at the end

👤
Customer Persona
Your ideal client — who they are, what they need, how to win them
💎
Value Proposition
What makes you the right contractor — one-liner, StoryBrand, full statement
🎨
Brand Identity Brief
Your tone, taglines, visual direction, and LinkedIn headlines
⏱ Takes about 30 minutes total. Your answers save automatically — you can stop and come back at any time.

Facilitated by Consultancy Done Differently · consultancydd.com

📄 Download the step-by-step Guide PDF for this session

Not ready to start yet? 📋 Download the Paper Intake Form — gather your answers before you start

Your previous answers have been loaded. Update any details and click Generate when you're ready.
✅ Your prompts are ready. Work through each tab to download your three documents.
💡 Tip: Adding past project experience in Section F will significantly improve your Capability Statement. You can go back and add projects now, or continue and add them later.

Answer these questions honestly — there are no wrong answers. The more specific you are, the better your three documents will be. Fields marked * are required.

📄 Prefer paper? Download the fillable PDF form

A
Your Business
The basics about your business and how to find you.
Your full legal or trading name — the one a client would search for. This field is required.
The business owner or the person attending training today. This field is required.
No website yet? Leave blank — we cover this in training.
Your 11-digit Australian Business Number. Used in grant and tender submissions. This field is required.
How long has the business been operating in its current form? Please select an option.
⚡ Checking these changes what your prompts produce. Indigenous ownership unlocks specific procurement pathways and grant programs. An existing IMS changes how WHS documents are built.
These statuses change your Value Proposition, grant eligibility, and which procurement panels you can access. Supply Nation certification is a commercial differentiator — not just a classification.
B
What You Do
Your sector and the main services you deliver.
Your main business activity — the work that generates most of your revenue. Please select a sector.
If your business spans two sectors, select the second here.
The three services you deliver most often. Be specific — 'stormwater drainage' beats 'civil work'. Please enter at least one service.
C
How You Operate
The size, scale, and resources of your business.
A rough estimate is fine. Helps calibrate your training level and grant eligibility. Please select an option.
People on your payroll — full-time and part-time. Don't count subcontractors. Please select an option.
Subbies you call on regularly, not just one-offs. Please select an option.
Quantity and type is enough — no dollar values needed. Feeds your Capability and Capacity documents.
All formal licences, trade certifications, and accreditations held by the business or its key people.
D
Where You Stand
Your current market position and compliance readiness.
Biggest single contract completed or currently delivering. Contract value, not invoice total. Please select an option.
Prequalification & Safety Portals
Indigenous Business Registries
Supply Nation registration is a separate procurement registry — not a safety portal. Corporations and government agencies with Indigenous spend targets search this directory directly.
Tick every portal and registry you have an active registration on. Please select at least one option.
Be honest here — this shapes which WHS documents you build in Module 3. Please select an option.
This shapes how WHS documents are built — existing documents are upgraded and extended, not replaced with generic templates. Be specific: an IMS policy is different from a full ISO 45001 management system.
E
Where You're Headed
Who you want to work for and what you're building towards.
Tier 1 Civil & Construction Contractors
Mining & Resources
Energy & Utilities
Government & Council
Indigenous Procurement Networks
🏔 = These targets are accessible to Supply Nation certified / Indigenous-owned businesses via procurement pathways not available to other contractors.
Every client type you want to be working with in the next 3 years. Shapes your Capability Statement and tender strategy. Please select at least one option.
Based on the NQ Contractor's Growth Code reference card in your session materials. Please select an option.
No right or wrong answer. Write it like you'd say it at a barbecue — plain and specific. This field is required.
The thing keeping you up at night. What's standing between where you are and where you want to be? This field is required.
F
Past Performance Optional — strongly recommended
Add your projects and references to get a complete, filled Capability Statement — not a template with gaps.

Your Projects

List your most relevant completed projects. These go directly into your Capability Statement and Value Proposition. Add up to 5 — at least 1 is strongly recommended.

Project 1
1
Project 2
2
Project 3
3

Your References

Two contacts who can vouch for your work. Used in your Capability Statement and prequalification forms.

🔒
★ Your references stay private Reference contact details are saved in your Business DNA but are NOT sent to ChatGPT, Claude, or any AI tool. They appear in a separate "Copy References" block on the Next Steps tab — for use in your Capability Statement and prequalification forms only.
1
Reference 1
2
Reference 2

All required fields (*) above are complete? Click Generate to assemble your three documents.

Your answers are saved automatically.

1
Copy the prompt below.
2
Open ChatGPT or Gemini in a new tab.
3
Paste and send. Wait for the full result.
4
Come back here, paste the result, click Download.
Your Customer Persona Prompt
Best results: ChatGPT (free) or Google Gemini (free)

Use a fresh conversation in your AI tool for best results.

Paste Your Customer Persona Here
1
Copy the prompt below.
2
Open Claude or ChatGPT in a new tab — fresh conversation.
3
Paste and send. Wait for the full result.
4
Come back here, paste the result, click Download.
Your Value Proposition Prompt
Best results: Claude (free) or ChatGPT (free)

Start a fresh conversation — don't use the same chat as your Persona.

Paste Your Value Proposition Here
1
Copy the prompt below.
2
Open Claude or ChatGPT in a new tab — fresh conversation again.
3
Paste and send. Wait for the full result.
4
Come back here, paste the result, click Download.
Your Brand Identity Prompt
Best results: Claude (free) or ChatGPT (free)

Start a fresh conversation for best results.

Paste Your Brand Identity Brief Here

Well done — here's what you've built today

These three documents are the foundation for every other session in your CDD training.

—
CDD_CustomerPersona_[YourBusiness].txt
Customer Persona — use in tender cover letters, LinkedIn About section, and capability statement positioning
—
CDD_ValueProposition_[YourBusiness].txt
Value Proposition — use in tender cover letters, LinkedIn headline, capability statement opening paragraph
—
CDD_BrandIdentity_[YourBusiness].txt
Brand Identity — use in LinkedIn Company Page, Blueprint Builder, and all marketing materials
📋 Access Your Business DNA Block — use this in other CDD tools

Use this block in other CDD tools — paste it in when asked for your business profile. This block does not include your references (see below).

🔒
Your References — Private Copy (not for AI tools)

⚠️ These details are not in your DNA block and are never sent to AI tools. Copy them for use in your Capability Statement reference section and prequalification forms only.

No references entered yet. Add them in Section F of the Your Business tab.

Your next session

Take your three downloaded .txt files to your next CDD session. Your consultant will use them throughout the program.

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